Branded Merchandise Companies: Tips To Start A Successful Branded Merchandise Business

Branded Merchandise Companies: Tips To Start A Successful Branded Merchandise Business

Do's & Don'ts: How to Make Great Brand Merchandise | by Anthem Branding |  The Startup | MediumBranded merchandise is a great way to increase visibility and generate revenue for your brand. It’s also an affordable way to promote your business and get your product in front of potential customers. If you want to start a branded merchandise business, you need a well-thought-out strategy that covers everything from production costs to sales channels.


Plan Your Marketing Strategy


Once you’ve decided on a product, it’s time to create a marketing plan that incorporates your product launch strategy. It’s important to note that you should never launch branded merchandise before marketing it. You don’t want to start selling products that no one knows about. It won’t make you any money and might damage your brand.


Start by making a marketing plan and choosing a few marketing channels. Keep in mind that different channels have different costs associated with them. You’ll also want to think about the size of your customer base in each channel.


Once you have a few channels in mind, you can start to create a marketing calendar. This is when you plan to launch your product and start marketing it. A good rule of thumb is to wait at least two months after selecting a product before you start marketing it.


Decide On A Production Partner


Now that you know what product you want to sell, you need to find a production partner. Production partners are branded merchandise companies that specialize in creating branded merchandise. They can help you choose the right product to create samples, product runs, and shipping.


While you might be tempted to go with a local company, you’ll want to be careful. Local production companies are often not cost-effective and don’t have the experience of working with brands like larger production companies do.


Once you’ve found the right production partner, you can start to create your sample. It’s important to note that the sample is what you’ll use to create the product. 


Set A Reasonable Sales Goal


Once you’ve designed your product and set up a production run, you need to decide on a reasonable sales goal. When choosing the goal for your merchandise sales, you’ll want to consider a few things. First, you’ll want to make sure that you’re setting an achievable goal. You don’t want to set a sales goal that’s too high and then end up failing to reach it.


Second, you’ll want to consider the cost of producing your merchandise. This includes the cost of the product and the cost of production. Lastly, you’ll want to think about the amount of time it will take to sell the merchandise. 


Don’t Forget Overhead And Profit


Once you’ve chosen a product and a production partner, set a sales goal, and created a sample, you need to remember one final thing. You’ll want to account for profit and overhead. Overhead includes all of the costs associated with running your business, like web hosting and office supplies.


When calculating your profit, you’ll want to subtract the cost of your merchandise from the total sales amount. This will give you the profit that you’re making off each sale. Once you’ve calculated the profit, you can decide how much profit is enough and how much is too much. This will help you decide how many items to produce and how much to charge for them.

Alex Watson